At Amer, the same view is taken with each of its rugs as it does take a village to create a rug. Hearts, minds, hands, and lives join together in the creation of a single rug. So many different people in different places actually add a little of their life story into each rug: shepherds, shearers, those who clean and spin wool all by hand, those who dye and wash yarn, those who keep the machines running, the designers who leverage technology, the weavers who masterfully bring the pieces together, to the teams of men and women who finish, wash, and complete each and every rug that comes from Amer.